About Us
MANEUVER is one of Singapore’s fastest growing companies. We build, operate and scale hypergrowth health and wellness ecommerce brands. Our goal is to elevate quality of life with functional supplements.
We aim to be a dominant force and make a dent in this industry in the coming years by disrupting the traditional ways health and wellness brands are built. We also plan to invest and offer advisory and consulting services in this space in the future to help other brands grow.
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$122M+
Annual revenue achieved
5,100%
Growth in revenue since 2018
121%+
Annual growth rate (CAGR)
In 2018 we started and bootstrapped a health ecommerce brand from zero and grew it to an annual revenue of over USD$122 million in just the first 4 years – more than doubling the revenue every year. We have continued to grow at a rapid pace.
At the end of 2022, we achieved more than 5,100% growth in revenue since we started and a compound annual growth rate (CAGR) of over 121%. In addition to our own online store, we also expanded to other retail distribution channels such as Amazon, where we are seeing explosive growth as well. This makes our brand one of the fastest growing health brands in the world.
The phenomenal growth in recent years has brought us 2 recognitions in 2023 – Singapore’s Fastest Growing Companies by The Straits Times and Statista, as well as Asia-Pacific’s High Growth Companies by The Financial Times.
Growth At A Glance
Exciting career growth opportunities in a fast growing company.
Find out how you can level up your career by being a part of our amazing hypergrowth journey to build amazing global brands.
Vision
To Action
WE DIDN’T ACHIEVE
OUR GROWTH BY ACCIDENT,
IT’S BY DESIGN.
This pace of growth is extremely rare in any industry, especially for a non‑VC‑backed company. This is a testament to our vision, our team and our data‑driven scaling system.
Vision To Action
WE DIDN’T ACHIEVE
OUR GROWTH BY ACCIDENT,
IT’S BY DESIGN.
This pace of growth is extremely rare in any industry, especially for a non-VC-backed company. This is a testament to our vision, our team and our data-driven scaling system.
We believe in being a force for good, to create positive impact to the markets we operate in through our businesses. We broadly summarise our vision into 3 phases.
Phase 1
Prior to building our ecommerce health brand, we have built fast growing businesses and created positive impact by consulting, coaching, training and supporting many other Singapore SMEs to grow their businesses. A number of them became successful million-dollar businesses themselves.
As we were helping other businesses, we were accumulating capital that would allow us to move to Phase 2, without external investor funding.
Phase 2
During this phase, we strive to create a bigger positive impact by building scalable businesses that can impact bigger markets. Through our health and wellness ecommerce business we’ve been able to help more than 1.5 million customers improve their quality of life with our health products in just a few short years. And we continue to grow our impact as we grow our business.
While we have grown rapidly so far, we are still just at the beginning of our Phase 2 journey. We have much bigger ambition, to create a much bigger impact in our space. And through this journey of hypergrowth, we will also gain rare, hard-earned insights on building, operating and scaling brands that will equip us better to create an even bigger impact in Phase 3.
Phase 3
The goal of Phase 3 is to invest and impart. We plan to help other potentially high impact businesses to build and grow by investing in them and imparting our market-tested playbook, know-how, methodologies and practical insights that we have gotten from building and scaling our own businesses.
To a certain extent this will be us returning to our roots of helping other businesses, but at a higher level and bigger scale.
Core Values
At Maneuver, we embrace a set of core value that drive our success and define our culture. These values are ingrained in everything we do, from the products we develop to the way we collaborate as a team.
Be Ambitious
We dare to dream big, think differently, challenge the norms and push boundaries. Only then, we can uncover new opportunities and create real change. We embrace change and take risks. We understand that being misunderstood is part of the journey towards achieving something remarkable, yet we possess the patience to pursue our long-term vision. We stay focused and persevere through challenges knowing that remarkable achievements often demand considerable time, effort, and commitment.
Move fast with intent
Speed and efficiency are paramount in today’s fast-paced world. We act with urgency and decisiveness on strategic initiatives ensuring that every action we take is intentional and aligns with our goals. We learn quickly from our experiences and adapt swiftly to changes in the market, continuously improving our approach.
Growth focused
Curiosity and continuous learning are at the heart of our culture. We encourage a creative and innovative environment where we actively seek new solutions and ideas. But we don't just stop at ideas - we believe in putting ideas into action to make a real impact. Our approach to innovation is both practical and systematic, driven by data and insights. We are always striving to grow and improve in everything we do.
Take ownership
Success is achieved through the combined efforts of each team member. We encourage individuals to embrace personal responsibility and accountability for their actions, decisions, and the outcomes we attain. This means, being proactive and resourceful, prioritising solutions, taking appropriate measures to ensure desired results, acknowledging and learning from mistakes, being open to making necessary improvements and adjustments, doing the right thing and holding ourselves to the highest standards even when it's difficult or requires making tough decisions.
Respect and encourage others
We believe that when we treat each other with respect and value diverse perspectives, we create an inclusive environment that fosters openness and collaboration. We embrace hard conversations and provide direct feedback to ensure we are constantly pushing each other to grow. Together, we work towards a shared goal, leaving no room for unnecessary drama or negativity.
Humility
Staying grounded and not letting success get to our heads is what brought us this far. We approach each day with a humble and modest mindset, knowing that there is always more to learn and achieve. We're not afraid to roll up our sleeves and do whatever it takes to achieve our goals, whether big or small. Titles and status don't matter and no task is beneath us, what matters is doing good work together and contributing to our collective success.